8
Feb
Right from international red carpets and fashion ramps to our desi silver screen, beauties are taking to the fringe like a fish does to water. And why not? As hairstylist Sapna Bhawnani says, the fringe is the best way to change your look within minutes without having to chop off those tresses you’ve been desperately trying to grow.
This trend of the late 70s and early 80s, has a strong advocate in Bipasha Basu. The sexy actress has been sporting a fringe for quite a while now and, we must say, it perfectly suits her face. “A lot of young girls walk into the parlour and ask for the Bipasha look,” admits Sapna.
The young actress Genelia, who wears a fringe in her latest film Chance Pe Dance, also seems to have fallen in love with it, ‘coz of late the fringed look is what Genelia’s been seen wearing to a number of parties and red carpet events recently. Manzoor Khan, the man who styled her sexy look, says, “Genelia’s oval face makes the fringe a perfect choice for her. Also, it has worked to add a bit of softness to her face.”
Other actresses who’ve been seen in the fringed look of late are Kangna Ranaut, Koyna Mitra, Minissha Lamba and Koel Puri. Among the international faces popularising the fringe are troubled star Lindsay Lohan, singer Katy Perry and sexy mum of two, Nicole Richie.
You can choose from two variations of the fringe. There’s the side fringe, which runs down one side of the forehead, and the front fringe which is combed down and often brushes the eyes. “The side sweep comes down the cheekbone and suits a lot of people,” says celeb stylist Dilshad Pastakia who believes the fringe itself softens the face and brings out the eyes in women. “You have to be either old or very young to carry off a fringe,” adds Dilshad. “Also remember, it’s a problem to maintain a fringe, so don’t go in for it if your hair is curly and permed – that looks terrible. You need straight, textured hair. And the fringe suits women with oval faces, broad foreheads and nice, big eyes.”
Agreeing with her is hot stylist Baku Meherji who says that the fringe gives a young and fresh look. “It doesn’t suit very rounded faces,” says Baku, “but goes well with oval, slightly longish and sharp faces. Girls are coming in a lot for this look. But remember, a fringe is high maintenance, it needs to be trimmed often, because when the hair grows it starts troubling the eyes.”
And here’s a warning from all stylists. Like other fashion trends, ensure that the fringe will suit your face before you get one. “Check with your stylist if it suits you,” suggests Baku. Dilshad adds, “Unless you have a hairline that comes naturally down, don’t get a fringe.” While Manzoor advises, “Don’t just get it because everyone else has it.”
6
Feb
New Delhi, February 4: Coca Cola India said it will kick off a new marketing campaign next week featuring its brand ambassador and actress Genelia D Souza for its soft drink brand ‘Fanta’ for the upcoming Holi festival.
“The strategic initiative being rolled out across North, Central and Western India, aims to further extend Fanta’s market leadership in the fruit-flavored sparkling beverage segment,” Coca-Cola India Marketing Director- Flavours Srinivas Murthy said in a statement.
According to industry estimates, the Indian carbonated drink market is around Rs 7,500 crore, of which 54 per cent of is the fruit-flavoured drink market. It is largely dominated by Fanta, Sprite and Limca from Coca-Cola, besides Pepsico’s Mirinda and 7Up. The company said the new television commercial ‘Holi Hai! Toh Dikhao Apne Asli Rang’, featuring actress Genelia D Souza, will be on air from February 8.
6
Feb
“I’m someone who is always known as a tomboy. To me, comfort comes first and fashion secondary. I like to wear clothes that I am comfortable in and I just love my jeans and tees,” she says. The actress is currently shooting with Dhanush for the Tamil remake of Ready.
2
Feb
Genelia while speaking to the media said,” I made my entry to cinema through the Hindi film Thuje Meri Kasam. Only Ad films have fetched me this offer. My parents are not from cinema background.We are from middle class income group. I came to cinema from a family which had no cinema background. Because of this I suffered a lot in the initial stages. I chose some bad films. But luckily I got some good friends. So I was able to know the good and the bad. If I go to Mumbai, people are asking me why I am very much concentrating in Tamil films. For the last three years I have been acting in Tamil and Telugu films. South India cinema only has brought me to the top. After this the Hindi film Jaane Tu Ya Maane Tu made me popular in Hindi. This film was produced by Amir Khan. Now I am pairing with Dhanush in an untitled tamil film. This film will earn me a good name.”
2
Feb
She has no hit after Jaane Tu Ya Jaane Na, her comeback venture in Hindi cinema, and yet Genelia D’Souza continues to be a popular face with advertisers. Consider the odds: Genelia was much less hyped than Asin, another Tamil superstar who made her Bollywood debut around the same time with Ghajini. Asin, after her second film London Dreams failed last year, has no takers in Bollywood and has also not signed any new endorsement deal. On the other hand, Genelia’s brand value continues to rise despite consecutive duds. So much so, Virgin Mobiles recently signed Genelia as their new brand ambassador in India along with Ranbir Kapoor. The perky actress also scooped up a new assignment as the new face of Garnier. Experts feel that Genelia successfully fills the cute and bubbly image that was left vacant after Preity Zinta. “Genelia has an advantage. She is not overly sexy. Rather, she looks cute. That makes her a favourite with families and youngsters because she comes across as a sweet cultured girl,” says ad whiz Prahlad Kakkar. “She is a young girl with a refreshing personality. Although Genelia has given flops after Jaane Tu…, a film comes as a package. And advertisers in India don’t link a film’s failure to a female actor,” says Anita Nayyar, CEO, Havas Media. “Genelia carries a unique personality. She is the only young actress who matches the spunk of Kajol, Rani Mukherjee and Preity Zinta,” says Anirban Das Blah, managing director of KWAN, which manages Genelia’s account. Probably that’s why Genelia features among the Top 10 celebrity brand endorsers that TAM AdEx released a couple of months ago. Meanwhile, Genelia’s cute grin is only growing broader. Nowadays, she reportedly charges a whopping Rs 1.5 crore per deal. It puts her only after reigning queens Kareena, Katrina and Priyanka in the ad-money game. They charge around Rs 2- 2.5 crore per deal.
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