Fanta Apple is targeted at today’s youth who are bold, expressive, and constantly on the lookout for creatively shielding themselves from convention

Coca-Cola in India today announced the national launch of its latest innovation under the Fanta brand umbrella. New Fanta Apple is a refreshing apple flavored sparkling drink and has been specially developed for the Indian palate. Fanta Apple is targeted at today’s youth who are bold, expressive, and constantly on the lookout for creatively shielding themselves from convention. The communication for Fanta Apple is best captured explained by the tagline “Go Bite. Present at the national launch was Fanta’s new brand ambassador Genelia D’Souza -the young and charming star of ‘Jaane Tu Ya Jaane Na’ fame.

Fanta Apple will be available across the country in a range of pack sizes – 200 ml & 300 ml returnable glass bottles (RGB) priced at Rs 8 and Rs 10 respectively, and in mobile 600 ml PET pack priced at Rs 22. As a part of a phased launch plan, Fanta Apple was initially made available to the consumers in October, 2008 in the southern states of Tamil Nadu and Andhra Pradesh.

Speaking at the occasion, Fanta Brand Ambassador and Bollywood Star, Genelia D’Souza said, “It feels great to be associated with Brand Fanta. It has been my favorite sparkling drink for a long time. I am quite thrilled about the launch of Fanta Apple. It’s a great product and I am confident that its refreshing taste would find a special appeal amongst all my fans.”