After donning the role of a warrior in Magadheera, Ram Charan Teja is playing a completely different role in his next film to be directed by Bommarillu Bhaskar. According to sources, he will play the role of a playboy. Genelia plays the main heroine Ram Charan romances but director Bhaskar is planning to rope in other leading ladies with whom Ram Charan has his romantic escapades in the film. There will be about four heroines acting in it apart from Genelia. Currently, discussions are on about the selection of the other heroines.

Bhaskar has chosen this character for Ram Charan deliberately in order to give him the `lover boy` image. Ram Charan has removed his moustache and beard and sports a completely new look for the film. Ram Charan played action hero in his first two films, Chiruta and Magadheera. Now he is switching over to a soft role to make sure that he is not being typecast.