Finally, something that truly breaks the mould for reality TV, brought to you by UTV Bindass. The show Sunsilk Bindass Big Switch will see ten rich kids being plucked out of their comfy surroundings and put in a real Mumbai slum! The contestants are each paired with a buddy from the slum whose dream they have to fulfill. The tasks the pairs have to perform to win include selling trinkets at a traffic signal, polishing boots at CST station, collecting garbage and selling fish! The dreams include a new home for their family, owning a beauty parlour, getting a college education, opening an event management company. There will be special appearances by Priyanka Chopra and John Abraham. About the show, Zarina Mehta, CEO Bindass says, “Big Switch sets new benchmarks for reality TV programming not just in India, but globally. Our idea is to bring together two clashing worlds — that of the rich and their slum buddies and shatter all myths about both! Mumbai’s slums are stereotyped by the world’s media. But the reality is that slums are filled with stories of triumph against adversity, people with ambitions, hopes, dreams and success stories. Our aim is to give an alternative view of both lifestyles filled with fun, massive dozes of humour and drama along with Genelia, who for me, is the original Miss Sunshine!” For Genelia, this is her “First TV show. I am really very excited about this, it’s going to be a lot of fun.” With a huge cash prize of a million rupees, it can’t get any more gripping than this! Tune in to UTV Bindass starting October 24 every Saturday at 7 pm.
As someone who’s known to have a slow and steady approach to films, the down-to-earth actress claims that she can’t “afford” starry tantrums and considers herself too “simple” and “too much of a girl-next-door” to ever throw attitude. Genelia also says that as an actor she can’t “afford to choose industries” but thinks she’s lucky to get the best of offers from both Telugu and Hindi filmmakers. Today she claims to have become a fashionista of sorts, is “obsessed” with her clothes, glares, belts, shoes, has no qualms about being tagged with “bubbly girl next-door-roles in films”, wants to be known as a “good actor” not just a star and still doesn’t want to talk about a certain Ritiesh Deshmukh.
View The Full Interview By Clicking HERE
Big Switch is a forthcoming Reality TV series on UTV Bindass channel in India, starting Oct 24, airing every Saturday at 7 PM. Bollywood actress Genelia D’souza will host the show. 20 kids, 10 each from opposite sides of the economic spectrum, will be paired up to live in an impoverished environment, with the well-to-do working with the poor towards a common goal of making the wishes of the poor come true. The official synopsis introduces the concept: “The idea is simple – we take 10 absolutely rich spoilt brats who have never stepped into a kitchen or cleaned a stain and put them into a whole new world. This new world is a SLUM where the contestants must live and work. While they are at it the cameras never stop rolling!”With cameras running constantly, one wonders where “reality TV” will draw the line – shows like this may be construed as continuation of selling poverty for getting higher TV ratings. While it is more usual for TV stars to move into film, Genelia D’souza followed the inverse and this is her debut Television show for the popular and established movie actress.
