18
February
2010
B-town’s youth icons John Abraham, Genelia D’souza and Abhay Deol will be seen in new avatars all around hereon… The three actors have been pulled in by the brand LG Electronics India Pvt. Ltd. (LGEIL) as its brand ambassadors for LG Mobile phones in India.
As brand ambassadors, John Abraham, Genelia D’Souza and Abhay Deol will play a key role creating connect for the brand with the consumers.
The first campaign to release in quarter one of 2010, LG Mobiles will be targeting to gain double digits among the young Indian consumers.
Talking about this association, Abhay Deol said, “I always stand for what I believe; be it professional or personal life. Brand LG has always been a personal favourite and when I was approached for these elegant and stylish mobile phones, I was very excited. These phones come with the perfect bundle of offerings that any youngster would want and is a perfect fit with me!”
Actor John Abraham said, “I love the networking concept in LG phones. I believe in togetherness, sharing, networking and am a completely hooked on to these social networking sites which help me keep in touch with family and friends. The new range of LG phones makes it extremely convenient by offering whatever one needs and nothing which we don’t!!”
“LG mobile phones are trendy, stylish, funky and chic; just the way I am. It is an honour to be associated with LG mobile phones. The mobile phones are so conveniently designed that it makes it user friendly and simple to operate,” said Genelia D’Souza.
Flirt with a ‘fringe’
8
February
2010
Right from international red carpets and fashion ramps to our desi silver screen, beauties are taking to the fringe like a fish does to water. And why not? As hairstylist Sapna Bhawnani says, the fringe is the best way to change your look within minutes without having to chop off those tresses you’ve been desperately trying to grow.
This trend of the late 70s and early 80s, has a strong advocate in Bipasha Basu. The sexy actress has been sporting a fringe for quite a while now and, we must say, it perfectly suits her face. “A lot of young girls walk into the parlour and ask for the Bipasha look,” admits Sapna.
The young actress Genelia, who wears a fringe in her latest film Chance Pe Dance, also seems to have fallen in love with it, ‘coz of late the fringed look is what Genelia’s been seen wearing to a number of parties and red carpet events recently. Manzoor Khan, the man who styled her sexy look, says, “Genelia’s oval face makes the fringe a perfect choice for her. Also, it has worked to add a bit of softness to her face.”
Other actresses who’ve been seen in the fringed look of late are Kangna Ranaut, Koyna Mitra, Minissha Lamba and Koel Puri. Among the international faces popularising the fringe are troubled star Lindsay Lohan, singer Katy Perry and sexy mum of two, Nicole Richie.
You can choose from two variations of the fringe. There’s the side fringe, which runs down one side of the forehead, and the front fringe which is combed down and often brushes the eyes. “The side sweep comes down the cheekbone and suits a lot of people,” says celeb stylist Dilshad Pastakia who believes the fringe itself softens the face and brings out the eyes in women. “You have to be either old or very young to carry off a fringe,” adds Dilshad. “Also remember, it’s a problem to maintain a fringe, so don’t go in for it if your hair is curly and permed – that looks terrible. You need straight, textured hair. And the fringe suits women with oval faces, broad foreheads and nice, big eyes.”
Agreeing with her is hot stylist Baku Meherji who says that the fringe gives a young and fresh look. “It doesn’t suit very rounded faces,” says Baku, “but goes well with oval, slightly longish and sharp faces. Girls are coming in a lot for this look. But remember, a fringe is high maintenance, it needs to be trimmed often, because when the hair grows it starts troubling the eyes.”
And here’s a warning from all stylists. Like other fashion trends, ensure that the fringe will suit your face before you get one. “Check with your stylist if it suits you,” suggests Baku. Dilshad adds, “Unless you have a hairline that comes naturally down, don’t get a fringe.” While Manzoor advises, “Don’t just get it because everyone else has it.”
Coca-Cola to start marketing campaign for ‘Fanta’
6
February
2010
New Delhi, February 4: Coca Cola India said it will kick off a new marketing campaign next week featuring its brand ambassador and actress Genelia D Souza for its soft drink brand ‘Fanta’ for the upcoming Holi festival.
“The strategic initiative being rolled out across North, Central and Western India, aims to further extend Fanta’s market leadership in the fruit-flavored sparkling beverage segment,” Coca-Cola India Marketing Director- Flavours Srinivas Murthy said in a statement.
According to industry estimates, the Indian carbonated drink market is around Rs 7,500 crore, of which 54 per cent of is the fruit-flavoured drink market. It is largely dominated by Fanta, Sprite and Limca from Coca-Cola, besides Pepsico’s Mirinda and 7Up. The company said the new television commercial ‘Holi Hai! Toh Dikhao Apne Asli Rang’, featuring actress Genelia D Souza, will be on air from February 8.
“Keep it simple” - Genelia
6
February
2010
“I’m someone who is always known as a tomboy. To me, comfort comes first and fashion secondary. I like to wear clothes that I am comfortable in and I just love my jeans and tees,” she says. The actress is currently shooting with Dhanush for the Tamil remake of Ready.
Suffered - She didn’t have cinema background
2
February
2010
Genelia while speaking to the media said,” I made my entry to cinema through the Hindi film Thuje Meri Kasam. Only Ad films have fetched me this offer. My parents are not from cinema background.We are from middle class income group. I came to cinema from a family which had no cinema background. Because of this I suffered a lot in the initial stages. I chose some bad films. But luckily I got some good friends. So I was able to know the good and the bad. If I go to Mumbai, people are asking me why I am very much concentrating in Tamil films. For the last three years I have been acting in Tamil and Telugu films. South India cinema only has brought me to the top. After this the Hindi film Jaane Tu Ya Maane Tu made me popular in Hindi. This film was produced by Amir Khan. Now I am pairing with Dhanush in an untitled tamil film. This film will earn me a good name.”
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